{"product_id":"labocosmetica-initio-pre-wash","title":"Labocosmetica INITIO Alkaline Pre-Wash 1L","description":"\u003ch3 data-section-id=\"go63qt\" data-start=\"0\" data-end=\"117\" class=\"PDq2pG_selectionAnchorContainer\"\u003eLabocosmetica INITIO Ready-to-Use Alkaline Pre-Wash – Professional Touchless Pre-Cleaner with DryShield™ Technology\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003ch3 data-start=\"119\" data-end=\"589\"\u003eStart every wash the right way with \u003cstrong data-start=\"155\" data-end=\"210\"\u003eLabocosmetica INITIO Ready-to-Use Alkaline Pre-Wash\u003c\/strong\u003e—an innovative, professional-grade touchless pre-wash designed to safely remove stubborn road grime, insects, traffic film, oils, and environmental contaminants before contact washing. Engineered for both beginners and professional detailers, INITIO delivers powerful cleaning performance with maximum simplicity—\u003cstrong data-start=\"523\" data-end=\"589\"\u003eno dilution, no foam cannon, and no complicated mixing ratios.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3 data-start=\"591\" data-end=\"872\"\u003eSimply spray, allow it to dwell, and rinse away heavy contamination before your hand wash. By removing dirt prior to touching the paint, INITIO dramatically reduces the risk of swirl marks and wash-induced scratches, making it an essential first step in any safe detailing routine.\u003c\/h3\u003e\n\u003ch3 data-start=\"874\" data-end=\"1353\"\u003eAt the heart of INITIO is \u003cstrong data-start=\"900\" data-end=\"935\"\u003eexclusive DryShield™ Technology\u003c\/strong\u003e, a breakthrough innovation that slows evaporation during the dwell phase. Even when the product appears to have dried, its cleaning action doesn't stop—it pauses. As soon as it comes into contact with water during rinsing, the surfactants reactivate and continue breaking down contamination for maximum cleaning performance. This makes INITIO exceptionally effective even in warmer conditions or on sun-heated panels.\u003c\/h3\u003e\n\u003ch3 data-start=\"1355\" data-end=\"1675\"\u003eDeveloped by \u003cstrong data-start=\"1368\" data-end=\"1385\"\u003eLabocosmetica\u003c\/strong\u003e and \u003cstrong data-start=\"1390\" data-end=\"1412\"\u003eMafra Laboratories\u003c\/strong\u003e, INITIO is a ready-to-use alkaline pre-wash that delivers professional results while remaining safe on virtually every exterior automotive surface—including paintwork, plastics, glass, wheels, rubber seals, aluminium, ceramic coatings, waxes, and paint sealants.\u003c\/h3\u003e\n\u003ch3 data-start=\"1677\" data-end=\"1906\"\u003eCertified to stringent \u003cstrong data-start=\"1700\" data-end=\"1733\"\u003eVDA material safety standards\u003c\/strong\u003e, INITIO is one of the safest ready-to-use alkaline pre-washes available, providing powerful cleaning without compromising delicate finishes or existing protective coatings.\u003c\/h3\u003e\n\u003chr data-start=\"1908\" data-end=\"1911\"\u003e\n\u003ch3 data-section-id=\"1xrlsfp\" data-start=\"1913\" data-end=\"1948\"\u003eWhy Choose Labocosmetica INITIO?\u003c\/h3\u003e\n\u003ch3 data-start=\"1950\" data-end=\"2381\"\u003e✔ Ready-to-use formula—no dilution required\u003cbr data-start=\"1993\" data-end=\"1996\"\u003e✔ Powerful touchless pre-wash for safer maintenance washes\u003cbr data-start=\"2054\" data-end=\"2057\"\u003e✔ Exclusive DryShield™ Technology extends cleaning performance\u003cbr data-start=\"2119\" data-end=\"2122\"\u003e✔ Removes traffic film, insects, road grime, oils and fuel residue\u003cbr data-start=\"2188\" data-end=\"2191\"\u003e✔ Safe on ceramic coatings, waxes and sealants\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e✔ VDA Certified for material safety\u003cbr data-start=\"2275\" data-end=\"2278\"\u003e✔ Suitable for all exterior vehicle surfaces\u003cbr data-start=\"2322\" data-end=\"2325\"\u003e✔ Perfect for beginners and professional detailers alike\u003c\/h3\u003e\n\u003chr data-start=\"2383\" data-end=\"2386\"\u003e\n\u003ch4 data-section-id=\"939trr\" data-start=\"2388\" data-end=\"2414\"\u003eKey Features \u0026amp; Benefits\u003c\/h4\u003e\n\u003ch4 data-section-id=\"14pj6pb\" data-start=\"2416\" data-end=\"2447\"\u003ePowerful Touchless Cleaning\u003c\/h4\u003e\n\u003ch4 data-start=\"2449\" data-end=\"2631\"\u003eINITIO breaks down stubborn contamination before contact washing, helping remove heavy dirt safely while reducing the chance of inflicting swirl marks and scratches during your wash.\u003c\/h4\u003e\n\u003ch4 data-section-id=\"ogibce\" data-start=\"2633\" data-end=\"2661\"\u003eReady-To-Use Convenience\u003c\/h4\u003e\n\u003ch4 data-start=\"2663\" data-end=\"2809\"\u003eForget measuring, mixing, or complicated dilution charts. INITIO arrives ready to spray directly onto your vehicle for fast, hassle-free cleaning.\u003c\/h4\u003e\n\u003ch4 data-section-id=\"khok0s\" data-start=\"2811\" data-end=\"2846\"\u003eExclusive DryShield™ Technology\u003c\/h4\u003e\n\u003ch4 data-start=\"2848\" data-end=\"3010\"\u003eUnlike conventional pre-washes, DryShield™ Technology creates an invisible protective barrier that slows evaporation, allowing the cleaning agents to work longer.\u003c\/h4\u003e\n\u003ch4 data-start=\"3012\" data-end=\"3165\"\u003eEven if the product appears dry, it remains ready to reactivate when rinsed with water—delivering enhanced cleaning performance exactly when it's needed.\u003c\/h4\u003e\n\u003ch4 data-section-id=\"x661c7\" data-start=\"3167\" data-end=\"3197\"\u003eRemoves Tough Contaminants\u003c\/h4\u003e\n\u003ch4 data-start=\"3199\" data-end=\"3232\"\u003eSpecially formulated to dissolve:\u003c\/h4\u003e\n\u003cul data-start=\"3234\" data-end=\"3378\"\u003e\n\u003cli data-section-id=\"rsogqz\" data-start=\"3234\" data-end=\"3248\"\u003e\n\u003ch4\u003eTraffic film\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rsiu9w\" data-start=\"3249\" data-end=\"3261\"\u003e\n\u003ch4\u003eRoad grime\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bhsjxd\" data-start=\"3262\" data-end=\"3278\"\u003e\n\u003ch4\u003eInsect remains\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fhau4g\" data-start=\"3279\" data-end=\"3294\"\u003e\n\u003ch4\u003eBee droppings\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1750son\" data-start=\"3295\" data-end=\"3316\"\u003e\n\u003ch4\u003eTree sap and resins\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17781or\" data-start=\"3317\" data-end=\"3331\"\u003e\n\u003ch4\u003eFuel residue\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ps72ea\" data-start=\"3332\" data-end=\"3351\"\u003e\n\u003ch4\u003eOil contamination\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ly63ux\" data-start=\"3352\" data-end=\"3378\"\u003e\n\u003ch4\u003eUrban pollution and smog\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"1b3xm3b\" data-start=\"3380\" data-end=\"3410\"\u003eSafe on Protected Vehicles\u003c\/h4\u003e\n\u003ch4 data-start=\"3412\" data-end=\"3582\"\u003eINITIO effectively cleans over ceramic coatings, waxes, and paint sealants without stripping or degrading existing protection, making it the perfect maintenance pre-wash.\u003c\/h4\u003e\n\u003ch4 data-section-id=\"ffn7o4\" data-start=\"3584\" data-end=\"3618\"\u003eSafe on Every Exterior Surface\u003c\/h4\u003e\n\u003ch4 data-start=\"3620\" data-end=\"3633\"\u003eSuitable for:\u003c\/h4\u003e\n\u003cul data-start=\"3635\" data-end=\"3786\"\u003e\n\u003cli data-section-id=\"1idbzl7\" data-start=\"3635\" data-end=\"3646\"\u003e\n\u003ch4\u003ePaintwork\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hsyy9c\" data-start=\"3647\" data-end=\"3665\"\u003e\n\u003ch4\u003eCeramic coatings\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qjwt0g\" data-start=\"3666\" data-end=\"3695\"\u003e\n\u003ch4\u003ePaint Protection Film (PPF)\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1fx32sr\" data-start=\"3696\" data-end=\"3709\"\u003e\n\u003ch4\u003eVinyl wraps\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1700qyq\" data-start=\"3710\" data-end=\"3717\"\u003e\n\u003ch4\u003eGlass\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8tz008\" data-start=\"3718\" data-end=\"3726\"\u003e\n\u003ch4\u003eWheels\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1dsd75m\" data-start=\"3727\" data-end=\"3741\"\u003e\n\u003ch4\u003ePlastic trim\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cqxkeo\" data-start=\"3742\" data-end=\"3756\"\u003e\n\u003ch4\u003eRubber seals\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fto2i3\" data-start=\"3757\" data-end=\"3768\"\u003e\n\u003ch4\u003eAluminium\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"m8qfgg\" data-start=\"3769\" data-end=\"3786\"\u003e\n\u003ch4\u003eExterior metals\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"1iluwoi\" data-start=\"3788\" data-end=\"3805\"\u003eVDA Certified\u003c\/h4\u003e\n\u003ch4 data-start=\"3807\" data-end=\"3973\"\u003eINITIO is \u003cstrong data-start=\"3817\" data-end=\"3834\"\u003eVDA Certified\u003c\/strong\u003e, providing independent assurance that it meets strict material compatibility standards while delivering professional cleaning performance.\u003c\/h4\u003e\n\u003chr data-start=\"3975\" data-end=\"3978\"\u003e\n\u003ch4 data-section-id=\"5zlma5\" data-start=\"3980\" data-end=\"3993\"\u003eHow To Use\u003c\/h4\u003e\n\u003ch4 data-section-id=\"cdsr8w\" data-start=\"3995\" data-end=\"4018\"\u003eStep 1 – Shake Well\u003c\/h4\u003e\n\u003ch4 data-start=\"4020\" data-end=\"4059\"\u003eShake the bottle thoroughly before use.\u003c\/h4\u003e\n\u003ch4 data-section-id=\"j8soo1\" data-start=\"4061\" data-end=\"4079\"\u003eStep 2 – Apply\u003c\/h4\u003e\n\u003ch4 data-start=\"4081\" data-end=\"4182\"\u003eSpray directly onto a cool, dry vehicle, working \u003cstrong data-start=\"4130\" data-end=\"4157\"\u003efrom the bottom upwards\u003c\/strong\u003e to ensure even coverage.\u003c\/h4\u003e\n\u003ch4 data-start=\"4184\" data-end=\"4193\"\u003eApply to:\u003c\/h4\u003e\n\u003cul data-start=\"4195\" data-end=\"4273\"\u003e\n\u003cli data-section-id=\"1idbzl7\" data-start=\"4195\" data-end=\"4206\"\u003e\n\u003ch4\u003ePaintwork\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1700qyq\" data-start=\"4207\" data-end=\"4214\"\u003e\n\u003ch4\u003eGlass\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8tz008\" data-start=\"4215\" data-end=\"4223\"\u003e\n\u003ch4\u003eWheels\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1dsd75m\" data-start=\"4224\" data-end=\"4238\"\u003e\n\u003ch4\u003ePlastic trim\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cqxkeo\" data-start=\"4239\" data-end=\"4253\"\u003e\n\u003ch4\u003eRubber seals\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1usfatg\" data-start=\"4254\" data-end=\"4273\"\u003e\n\u003ch4\u003eExterior surfaces\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"1u9e69s\" data-start=\"4275\" data-end=\"4302\"\u003eStep 3 – Allow to Dwell\u003c\/h4\u003e\n\u003ch4 data-start=\"4304\" data-end=\"4363\"\u003eLeave the product to work for approximately \u003cstrong data-start=\"4348\" data-end=\"4362\"\u003e60 seconds\u003c\/strong\u003e.\u003c\/h4\u003e\n\u003ch4 data-start=\"4365\" data-end=\"4462\"\u003eDuring this time, \u003cstrong data-start=\"4383\" data-end=\"4408\"\u003eDryShield™ Technology\u003c\/strong\u003e slows evaporation and maximises cleaning performance.\u003c\/h4\u003e\n\u003ch4 data-section-id=\"uu3spd\" data-start=\"4464\" data-end=\"4493\"\u003eStep 4 – Rinse Thoroughly\u003c\/h4\u003e\n\u003ch4 data-start=\"4495\" data-end=\"4619\"\u003eUsing a pressure washer or high-pressure hose, rinse thoroughly from the \u003cstrong data-start=\"4568\" data-end=\"4586\"\u003ebottom upwards\u003c\/strong\u003e for maximum cleaning efficiency.\u003c\/h4\u003e\n\u003ch4 data-start=\"4621\" data-end=\"4672\"\u003eProceed with your regular contact wash if required.\u003c\/h4\u003e\n\u003chr data-start=\"4674\" data-end=\"4677\"\u003e\n\u003ch4 data-section-id=\"12aypg2\" data-start=\"4679\" data-end=\"4708\"\u003eProfessional Detailing Tip\u003c\/h4\u003e\n\u003ch4 data-start=\"4710\" data-end=\"5002\"\u003eAlways perform a quality pre-wash before touching the paintwork. Removing heavy contamination first dramatically reduces the amount of dirt dragged across the surface during contact washing, helping preserve swirl-free paint and extending the life of your ceramic coatings and wax protection.\u003c\/h4\u003e\n\u003chr data-start=\"5004\" data-end=\"5007\"\u003e\n\u003ch4 data-section-id=\"3ipjz4\" data-start=\"5009\" data-end=\"5034\"\u003eProduct Specifications\u003c\/h4\u003e\n\u003cul data-start=\"5036\" data-end=\"5376\"\u003e\n\u003cli data-section-id=\"lbcj59\" data-start=\"5036\" data-end=\"5071\"\u003e\n\u003ch4\u003e\n\u003cstrong data-start=\"5038\" data-end=\"5050\"\u003eProduct:\u003c\/strong\u003e Labocosmetica INITIO\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vxamk7\" data-start=\"5072\" data-end=\"5114\"\u003e\n\u003ch4\u003e\n\u003cstrong data-start=\"5074\" data-end=\"5083\"\u003eType:\u003c\/strong\u003e Ready-to-Use Alkaline Pre-Wash\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ffu5x5\" data-start=\"5115\" data-end=\"5147\"\u003e\n\u003ch4\u003e\n\u003cstrong data-start=\"5117\" data-end=\"5133\"\u003eApplication:\u003c\/strong\u003e Trigger Spray\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jkvii3\" data-start=\"5148\" data-end=\"5183\"\u003e\n\u003ch4\u003e\n\u003cstrong data-start=\"5150\" data-end=\"5163\"\u003eDilution:\u003c\/strong\u003e None Required (RTU)\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u7wvi8\" data-start=\"5184\" data-end=\"5223\"\u003e\n\u003ch4\u003e\n\u003cstrong data-start=\"5186\" data-end=\"5201\"\u003eTechnology:\u003c\/strong\u003e DryShield™ Technology\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1j6f961\" data-start=\"5224\" data-end=\"5274\"\u003e\n\u003ch4\u003e\n\u003cstrong data-start=\"5226\" data-end=\"5244\"\u003eCertification:\u003c\/strong\u003e VDA Material Safety Certified\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1brbxy1\" data-start=\"5275\" data-end=\"5376\"\u003e\n\u003ch4\u003e\n\u003cstrong data-start=\"5277\" data-end=\"5290\"\u003eSafe For:\u003c\/strong\u003e Paint, Glass, Plastics, Wheels, Rubber, Aluminium, Ceramic Coatings, Sealants \u0026amp; Waxes\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"5378\" data-end=\"5381\"\u003e\n\u003ch4 data-section-id=\"mq2cv\" data-start=\"5383\" data-end=\"5444\"\u003eWhy Buy Labocosmetica INITIO from The Detailer's Emporium?\u003c\/h4\u003e\n\u003ch4 data-start=\"5446\" data-end=\"5786\"\u003eAt \u003cstrong data-start=\"5449\" data-end=\"5476\"\u003eThe Detailer's Emporium\u003c\/strong\u003e, we offer premium detailing products trusted by enthusiasts and professional detailers across South Africa. Labocosmetica INITIO redefines touchless pre-washing with innovative DryShield™ Technology, combining outstanding cleaning performance with exceptional ease of use and industry-leading material safety.\u003c\/h4\u003e\n\u003ch4 data-start=\"5788\" data-end=\"5957\"\u003eWhether you're maintaining a ceramic-coated supercar, family SUV, daily commuter, or weekend show vehicle, INITIO provides the safest possible foundation for every wash.\u003c\/h4\u003e","brand":"Labocosmetica","offers":[{"title":"Default Title","offer_id":47667835371669,"sku":"11181","price":229.95,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/9205\/9541\/files\/1000ml-INITIO_trigger-scaled.jpg?v=1785778476","url":"https:\/\/detailersemporium.co.za\/products\/labocosmetica-initio-pre-wash","provider":"The Detailer's Emporium","version":"1.0","type":"link"}